Videos are increasingly being used by businesses to boost brand awareness and assist potential customers through the sales funnel. Explainer videos are one of the most effective types of marketing films, with 96% of people watching one to learn more about a product or service.
Everything you need to know about making a great explainer film for your company or brand is right here.

What is an explainer video?

Explainer videos are short videos that describe your company’s product or service. Explainer videos can also help you market your business by showing what you do, who you are, and why potential customers should do business with you.

Explainer videos are commonly found on website homepages, landing pages, notable product or service sites, and social media feeds. They can be used in presentations, events, and crowdfunding campaigns.

Why create an explainer video?

Increasing brand recognition: The tone of your screenplay and the visual style of your explainer film can reflect your brand personality. You will be able to provide essential help to viewers who will recognise your brand authority if you develop a solid explainer film.

Informing and educating: Whether used to teach a new skill, convey knowledge, or tell a storey, good explainer videos—including simple animations—aim to educate and inform. If you employ explainer videos, customers will be able to comprehend why they should choose you over a competitor.

Trying to sell or promote a product or service: People who watch good explainer videos have a better grasp of your product or service, making it easier for them to value it when purchasing it.

Assisting viewers with knowledge recall: Our eyes process images faster than other sensory inputs. • Creating easily shareable content: You may upload the video to other video-sharing sites like YouTube and Vimeo, adding keywords to help people find it and embedding it to make it easier to share.

How to create an explainer video

1. Do some background research on the topic.

Conduct preliminary research to ensure that youreducational explainer video is as relevant to your target audience as possible. To identify what will function best, you must be totally aware about the subject.

Monitoring social media conversations about the video topic, conducting surveys to find out what customers want to see in the explainer video, and analysing data from Google Analytics could all be part of the research.

2. Choose the type and style of explainer video you’d like to create.

The goal of the video, such as explaining a product or service or completing a sale, will dictate the style of explainer video you create.

3. Develop a script

The writing is the foundation of your explanation video. You won’t be able to employ your outstanding visual assets unless you have strong notions that are well-presented in a video screenplay. Even if you’re hiring a production company to make the explainer video, writing the screenplay yourself is a fantastic idea because no one knows your customers’ pain points and preferences better than you.

Remember that you’ll probably be working on several draughts of the script, so get something down on paper and go from there. While ideas and storytelling are important, remember that explainer videos are a visual medium. As expressed more explicitly in the storyboard, important visual components should be integrated into the script’s treatment.

4. Make an audio recording Don’t overlook the audio components when creating an instructional video.

As a result, you may require expert voice aid. For the most polished presentation, it’s a good idea to hire a specialist voiceover actor. On Upwork, you can hire top freelance voiceover professionals with experience and expertise in a variety of fields.

5. Assemble the graphic assets

You’ll need to create a range of visual elements to put together the final explainer video. This can be done with moving brand logos, animations, still photographs, live video footage, infographics, and more. Because different graphic assets require different software and experience, having a plan in place to create them and make them available for modification is essential.

Don’t be concerned if you lack the appropriate expertise or software to create visual assets. It’s easy to locate freelance video editors, animators, producers, videographers, and other experts with the abilities you need on Upwork.

6. Use sound effects and music.

Of course, an explainer video need more than just visuals. The music and sound effects play a big role in setting the tone of the video. You’ll also need sound effects to suit the video’s movements, as well as a background score customised to your target demographic (for example, something cheerful and current for a younger audience) (for example, a swooshing sound as something is erased from a whiteboard video).

While creating a custom score for a video can be pricey, the good news is that there are a plethora of royalty-free music and sound possibilities.